1- ONCE UPON A TIME…
… the 1980s. In an adverse economic climate marked by a global commodity crisis and widespread bank failures in the Central Africa region, the thought of laying the foundations for healthy and sustainable growth took hold.
2- IT ALL STARTED WITH 4 FACTS:
– GDP calculations do not factor in the informal sector which makes up 60% of the economy and contributes significantly to wealth creation
– The banking system excludes the majority of the population living in rural areas
– The unpreparedness of investors for production
– The dominance of thrifts and loan sharks in financial system
3 – THE 4 FACTS LED TO 4 BELIEFS:
– Africa’s development depends solely on Africans
– Economic development requires the promotion of entrepreneurship and investment;
– Savings can be mobilised locally despite poverty
– The promotion of business growth is a necessity.
4 – THE 4 BELIEFS LED TO 4 OBJECTIVES :
– Bridging the formal and informal sectors
– Enabling the inclusion of rural communities in the banking system
– Enabling the emergence of a breed of African entrepreneurs
– Providing support to existing businesses.
Hence the birth of Afriland First Bank, an African bank dedicated to development through specific banking products adapted to the African context.
OUR TRADEMARK
The philosophy of action of our banking units is summarised in four words: The philosophy of action of our banking units is summarised in four words: The Pact with success. The relationship between you and us is more than just an exchange of services. We give this relationship an emotional touch and understand it is a great responsibility. The handshake is our commitment to a win-win relationship with you. We are committed to providing you with the funds and expertise to turn your ideas into reality. You are doing us a favour by supporting us in our public service mission to drive the economy. Together, we are transforming our destinies.
VISION
The African Bank of the Millennium
We nurture the idea of a great and innovative African bank, spread across all continents, with a wealth of talent that contributes to the promotion of a proud Africa. We see ourselves as a bank that is rooted in African cultures and nourished by the values of warmth, selflessness, sharing and love.
